Helping your business stand tall
Why GIRAFFE Associates I hear you ask? What’s a giraffe got to do with purpose and sustainability?
To begin with, there’s the height. As the tallest creatures on earth, giraffes stand out – they are striking and unusual. Those are good qualities for a business to aspire to – they demand attention. Then, with the height comes the advantage of being able to stand tall and see more and further than other creatures. That is a useful tool when evading predators or seeing where the next meal might come from. Again, a useful analogy for businesses who need to scan the horizon to see what’s coming and plan accordingly.
Each giraffe’s markings are unique – just like every business. At GIRAFFE Associates, we will always treat your company as unique and advise and support you according to your specific needs.
Finally, with some species of this beautiful creature now listed as critically endangered, conservation efforts are hugely important and that’s kind of what we offer – both for your business and the society you serve. We want to help your business be sustainable and add value to the world – just like the giraffe.
I’m Gillian McKee, founder and Managing Director at GIRAFFE Associates
I have spent most of my career to date working in the corporate responsibility and sustainability sector.
Over two decades with Business in the Community NI, I led the communications and marketing function before becoming Deputy Managing Director. In those years, I had the privilege of helping many companies to define their commitment to being purposeful companies, committed to doing business in a sustainable way that leaves a positive legacy.
Now at GIRAFFE Associates, I use that experience to help companies understand what sustainability means, how they can embrace it and what they will gain when they do.
I have built a network of valuable contacts with the expertise and experience to fill any gap in my own knowledge and skills, hence the ‘associates’ tag, so if I can’t fulfil some aspect of your brief, I will call on someone who I know can.
Become a sustainable business
We want to help your business be sustainable and add value to the world
